Welcome to the latest eBook from MM+M...

Every marketer wants to reach the right audience at the right time with the right message to drive behavior toward a particular health action. In today’s fast-changing environment, with countless new media players emerging and new data sources available, knowing where to meaningfully invest and determining the right KPIs are key to enduring success.

Glean key learnings from Peter Portanova, director, Veeva; and industry experts Kelly Lundquist, VP, director of insights, Havas Media and Bill Veltre, associate product director, AbbVie:

• Meaningful data as the core of the partnership engagement model
• The four buckets of control, transparency, speed and impact as keys to healthy partnerships
• The three biggest drivers of tactics right now—data, privacy and innovation
• Conversations around audience alignment and KPI that ensure learning roadmaps are in place