Using Artificial Intelligence and Machine
Learning to Uncover True HCP Influencers

Engaging with influential health care providers returns approximately $6.50 in lift for every $1 spent on influencer marketing. However, the traditional mode of engaging HCPs is outdated. This white paper explains how artificial intelligence and machine learning can be utilized in conjunction with real world data to uncover true HCP influencers, generating greater returns for less money.

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