Welcome to the latest eBook from MM+M...

This eBook examines pharma-sponsored digital patient support in the era of healthcare consumerism. 

The rapid acceleration of digital health technologies over the past 12-24 months presents new opportunities for pharmaceutical patient support programs to leverage technology in new ways. 

Newer companion apps such as Mango Health are uniquely positioned to act as stewards of a patient’s first specialty medication experience, and to deliver the type of high value custom “onboarding” experience that gets patients off to the right start from the very beginning. While some patients need “everyday support” the real sweet spot for companion apps is in holding a patient’s hand during those first six to eight weeks that are critical to ensuring positive first experiences and achieving long-term medication adherence.  

Read about how Mango Health solves the problem of interoperable technology for multi-vendor initiatives and make it easy for manufacturers to integrate their brand partners into the patient ecosystem. An open services agnostic approach is a win for both biopharma manufacturers and consumers.